Clean Beauty: Deciphering a trend that's good for your skin and the planet

 

Surely you've heard of clean beauty? This term, increasingly present in the world of cosmetics, arouses curiosity and raises many questions. What exactly is clean beauty? Is it simply a marketing trend, or a genuine revolution in cosmetics? Let's find out.

What is clean beauty?

Clean beauty is an approach to cosmetics that favors natural, organic and environmentally-friendly ingredients. The aim is to offer products that are healthier, more transparent and less aggressive for the skin and the planet.

But beware: clean beauty is not synonymous with "100% natural". Rather, it's an approach that aims to reduce controversial substances as much as possible, preferring simpler formulas that are closer to nature.

The principles of clean beauty

• Natural and/or organic ingredients: clean beauty products are formulated with ingredients of natural origin, such as plant extracts, vegetable oils and essential oils.
• Total transparency: clean beauty brands are required to communicate clearly and transparently about the composition of their products.
• Environmentally-friendly production: Packaging is often recyclable or reusable, and manufacturing processes are designed to minimize environmental impact.
• Products for all skin types: La clean beauty offers products for all needs, including sensitive and reactive skin.

Why choose clean beauty?

• For healthier skin: By reducing exposure to chemical substances, you promote healthier, more radiant skin.
• To respect the environment: By choosing clean beauty products, you're helping to protect the planet.
• For more responsible consumption: Clean beauty responds to a desire to consume more consciously and ethically.

How to recognize a clean beauty product?

There is no official label for clean beauty. To ensure you choose products that are truly respectful of your skin and the environment, choose brands that :

• Clearly communicate the composition of their products.
• Use natural and/or organic ingredients.
• Are transparent about their manufacturing processes.
• Have an ethical and responsible approach.

At Le Rivage, we are committed to offering you skin care products that respect both your skin and the environment. This is why we have chosen to adopt a clean beauty approach for all our products. Our formulas are based on natural ingredients. What's more, our packaging is recyclable and eco-designed to limit our impact on the planet. By choosing Le Rivage, you're opting for healthy, natural and responsible beauty.